Terms of Service

Last Updated: March 10, 2026

1. Acceptance of Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you and Personal Injury Counsel ("we," "us," or "our"). By accessing our website at www.personalinjurycounsel.com or using our services, you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as our Privacy Policy.

If you do not agree to these Terms, you must not access or use our website or services.

2. Description of Services

Personal Injury Counsel is an advertising and lead generation service operated by its parent company. We help individuals who have suffered personal injuries request case reviews with participating legal partners who may be able to assist with their legal matters.

We are NOT a law firm and do NOT provide legal advice, representation, or services. We do not act as your attorney, and no attorney-client relationship is created by using our website or services.

3. Eligibility

You must be at least 18 years of age to use our services. By using our website, you represent and warrant that you meet this age requirement and have the legal capacity to enter into these Terms.

4. User Responsibilities

Accurate Information

You agree to provide accurate, current, and complete information when submitting forms or contacting us. Providing false or misleading information may result in termination of services and may affect your ability to receive legal assistance.

Prohibited Uses

You agree NOT to use our website or services to:

• Violate any local, state, national, or international law
• Transmit any harmful, threatening, abusive, harassing, defamatory, or otherwise objectionable material
• Impersonate any person or entity
• Attempt to gain unauthorized access to our systems or networks
• Interfere with or disrupt our website or services
• Use automated systems (bots, scrapers, etc.) to access our website
• Collect or harvest information about other users
• Submit spam or unsolicited communications
• Engage in any fraudulent activity

5. Intellectual Property Rights

Our Content

All content on our website, including text, graphics, logos, images, videos, and software, is the property of Personal Injury Counsel or its licensors and is protected by copyright, trademark, and other intellectual property laws.

You are granted a limited, non-exclusive, non-transferable license to access and use our website for personal, non-commercial purposes only. You may not:

• Reproduce, distribute, or publicly display our content without permission
• Modify or create derivative works from our content
• Remove copyright or proprietary notices from our content
• Use our content for commercial purposes without authorization

User-Submitted Content

By submitting information, feedback, or other content to us, you grant Personal Injury Counsel a perpetual, irrevocable, worldwide, royalty-free license to use, reproduce, modify, publish, and distribute such content for any purpose related to our business operations.

6. No Attorney-Client Relationship

IMPORTANT: Using our website or submitting information through our forms does NOT create an attorney-client relationship with Personal Injury Counsel or any participating legal partner until you have been formally retained by an attorney.

Information you submit through our website may be shared with multiple participating legal partners. You should not submit confidential information until you have established an attorney-client relationship with a specific attorney.

7. No Legal Advice

The information provided on our website is for general informational and educational purposes only. It does NOT constitute legal advice and should not be relied upon as such. Every legal situation is unique, and you should consult with a licensed attorney about your specific circumstances.

8. Not Professional Advice

The content on this website is for general informational purposes about the personal injury claims process and does not constitute professional advice of any kind. This site is not a substitute for consultation with qualified professionals regarding your specific circumstances.

If you are in an emergency situation, call 911 immediately.

We expressly disclaim all liability with respect to decisions made or not made based on information found on this Site.

9. State Laws Vary — Statute of Limitations Warning

The laws governing personal injury claims differ significantly from state to state. The content on this website presents general information that may not reflect the laws of your particular state, recent legal developments, or the specific facts of your situation.

Statute of Limitations. Every state has laws called the "statute of limitations" that set a strict deadline to file a lawsuit. In many states this period is two years from the date of injury; in others it may be shorter or longer. Some states require written notice to a government agency within as little as three to six months of an accident before a lawsuit may be filed at all. Missing these deadlines can result in your claim being permanently dismissed, regardless of fault or the severity of your injuries.

Because applicable deadlines depend on the state where the injury occurred, the identity of the defendants, and other specific facts, you should consult with a licensed personal injury attorney in the relevant jurisdiction as soon as possible after an injury. Do not rely on any information on this website as guidance on the applicable deadline for your claim.

We do not commit to keeping the information on this Site current with legal changes, and past verdicts or settlements described on this Site do not guarantee similar results in your state or your case.

10. Confidentiality Not Guaranteed

Information submitted through this website — including via intake forms, email, or any other electronic means — is not transmitted on a confidential or privileged basis. No attorney-client relationship, and therefore no attorney-client privilege, is created by submitting information to us or communicating with us through the Site.

While we take commercially reasonable steps to protect the information you submit (see our Privacy Policy), we cannot guarantee the security or confidentiality of Internet communications. Your inquiry and personal information may be shared with multiple participating legal partners as described in Section 6 above. Do not submit sensitive legal communications through this website that you intend to be confidential until you have established an attorney-client relationship with a specific attorney.

11. No Guarantee of Results

We make no guarantees or warranties about:

• Your ability to recover compensation
• The outcome of any legal matter
• The qualifications or performance of participating legal partners
• The amount of time it will take to resolve your case

Past results do not guarantee future outcomes. Every case is different.

12. Third-Party Attorney Networks

We work with independent attorneys and law firms who are solely responsible for their own services and legal advice. We do not control, endorse, or guarantee the quality, competence, or actions of participating legal partners.

You are responsible for:

• Conducting your own due diligence on any attorney
• Reviewing fee agreements and engagement terms
• Making your own decision about whether to hire an attorney

13. Communication Consent

By using our services, you provide express written consent to receive communications from us and the specific participating law firms and legal marketing partners listed on our Participating Legal Partners page, and their representatives via:

• Telephone calls (including autodialed, pre-recorded, and artificial voice calls)
• Text messages (SMS/MMS), including via autodialed or automated systems
• Email, including automated, transactional, and service-related emails (such as form completion reminders)
• Voicemail (including pre-recorded or artificial voice messages)
• Other electronic means

Call Recording. To ensure quality and accuracy, calls between you and our representatives or participating legal partners may be recorded. By using our services and providing your telephone number, you consent to the recording of any such calls to the extent permitted by applicable law.

This consent applies even if your phone number is on any Do-Not-Call registry. Consent is not a condition of using our services or obtaining legal assistance. Message and data rates may apply. You may opt out of these communications at any time by following unsubscribe instructions, replying STOP to any text message, or contacting us directly.

Any dispute arising from or related to these communications is subject to the mandatory arbitration and dispute resolution procedures set forth in Section 21 of these Terms.

For information about opting out of the sale or sharing of your personal information, or to exercise your privacy rights (including via Global Privacy Control), please see our Privacy Policy or visit our Do Not Sell or Share My Personal Information page.

14. Disclaimer of Warranties

OUR WEBSITE AND SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:

• Warranties of merchantability or fitness for a particular purpose
• Warranties that our website will be uninterrupted, secure, or error-free
• Warranties regarding the accuracy, reliability, or completeness of content
• Warranties that defects will be corrected

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PERSONAL INJURY COUNSEL AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO:

• Your use of or inability to use our website or services
• Any attorney's actions or omissions
• The outcome of any legal matter
• Unauthorized access to or alteration of your data
• Any other matter relating to our services

IN NO EVENT SHALL OUR TOTAL LIABILITY EXCEED $100 OR THE AMOUNT YOU PAID US IN THE PAST TWELVE MONTHS, WHICHEVER IS GREATER.

16. Indemnification

You agree to indemnify, defend, and hold harmless Personal Injury Counsel and its affiliates from any claims, damages, losses, liabilities, and expenses (including attorney fees) arising out of:

• Your violation of these Terms
• Your violation of any rights of another party
• Your use of our website or services
• Any information you submit to us

17. Third-Party Links

Our website may contain links to third-party websites. We do not control or endorse these external sites and are not responsible for their content, privacy practices, or terms of use. Accessing third-party websites is at your own risk.

18. Modifications to Terms

We reserve the right to modify these Terms at any time. Changes will be effective immediately upon posting to our website with an updated "Last Updated" date. Your continued use of our services after changes are posted constitutes acceptance of the modified Terms.

We encourage you to review these Terms periodically.

19. Termination

We reserve the right to terminate or suspend your access to our website and services at any time, with or without cause or notice, including for violation of these Terms.

Upon termination, your right to use our services will immediately cease. Provisions that by their nature should survive termination will survive, including disclaimers, limitations of liability, and dispute resolution provisions.

20. International Use; United States Only

This website is intended solely for use by residents of the United States. The participating legal partners accessible through this Site are licensed to practice law in the United States and are only able to assist with matters arising under U.S. law. We make no representation that the content of this Site is appropriate, available, or legally compliant outside of the United States.

If you access this Site from outside the United States, you do so at your own initiative and are solely responsible for compliance with all applicable local laws. We reserve the right to limit or restrict access to the Site from any geographic location at any time.

20a. Advertising Disclosures

This website and the survey forms accessible from it constitute attorney advertising. The choice of a lawyer is an important decision and should not be based solely on an advertisement. Before retaining any attorney, you should conduct independent research into that attorney's credentials, experience, and disciplinary history.

• No representation is made that the quality of legal services advertised is greater than the quality of legal services performed by other attorneys.
• Cases may be handled by the advertising attorney directly, or referred to or handled in association with other law firms as co-counsel or referral counsel, depending on the jurisdiction and nature of the claim.
• Contingent attorney fees are negotiable and are not set by law. Costs and fees are typically charged only upon a monetary recovery. Not all cases result in recovery.
• Prior results described on this Site, including verdicts and settlements, do not guarantee a similar outcome in your case.
• Free background information about participating attorneys is available upon request.

21. Dispute Resolution (Mandatory Arbitration)

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY TRIAL. IT ALSO CONTAINS PROCEDURES FOR RESOLVING DISPUTES ON AN INDIVIDUAL BASIS ONLY.

21.1 Informal Dispute Resolution; Condition Precedent

Before initiating any arbitration or legal proceeding, you and Personal Injury Counsel ("the Company") agree to attempt to resolve any dispute informally for sixty (60) days.

Notice of Dispute: You must send a written Notice of Dispute to legal@personalinjurycounsel.com.

Notice Requirements: The Notice must include: (a) claimant's full name, address, email, and phone number; (b) the device, phone number, or email used to submit the inquiry to the Website, if known; (c) sufficient facts to allow the Company to evaluate the claim; and (d) the specific relief sought.

Substantial Compliance: A Notice of Dispute that does not comply with these requirements shall not trigger the informal dispute resolution process. The sixty (60) day resolution period begins only after the Company receives a Notice that substantially complies with this Section. A party that files arbitration without first providing a compliant Notice is in breach of this agreement, and the arbitration demand shall be stayed until these requirements are satisfied.

Mandatory Conference: Within sixty (60) days of receipt of a compliant Notice, the parties must participate in a good-faith telephone or video conference. The claimant must personally participate unless the parties agree otherwise.

Condition Precedent: Completion of this process is a condition precedent to filing arbitration. Statutes of limitations and applicable filing deadlines shall be tolled during this period and any stay under Section 21.5.

21.2 Arbitration Agreement; Delegation; Small Claims

If the dispute is not resolved within sixty (60) days, it shall be resolved by binding individual arbitration administered by the American Arbitration Association ("AAA") or JAMS under their Consumer Arbitration Rules in effect at the time of filing, as modified by this Section 21.

Delegation Clause: The arbitrator, and not any federal, state, or local court or agency, shall have exclusive authority to resolve any dispute relating to the interpretation, applicability, enforceability, or formation of this Arbitration Agreement, including any claim that all or any part of this Agreement is void or voidable.

Rule Hierarchy: If a conflict exists between this Section 21 and the provider's rules, this Section 21 shall govern.

Individual Basis: Arbitration shall be conducted only on an individual basis and not in a class, collective, consolidated, or representative proceeding.

Governing Law: This arbitration agreement is governed by the Federal Arbitration Act (9 U.S.C. § 1 et seq.). The enforceability, interpretation, and scope of this Section 21 shall be determined exclusively under the FAA.

Venue: Unless the parties agree otherwise, arbitration shall occur in San Diego County, California, or remotely by video conference.

Small Claims: Either party may bring an individual claim in small claims court if the claim qualifies under that court's jurisdictional limits.

Severability of Section 21: If any provision of this Section 21 is found to be unenforceable or invalid, that provision shall be severed and the remainder of this Section 21 shall continue in full force and effect. If the Class Action and PAGA Waiver (Section 21.6) is found unenforceable with respect to a particular claim or request for relief, that claim or request for relief shall be severed and proceed in court, while all remaining claims shall proceed in arbitration.

21.3 Claim Verification Requirement

Every demand for arbitration must include a signed declaration under penalty of perjury executed by the claimant (electronic signatures permitted). The declaration must affirm that: (a) the claimant personally used the Website; (b) personally submitted or authorized the inquiry at issue; (c) personally authorized the filing of the arbitration demand; (d) agreed to these Terms at the time of submission; (e) all facts stated are based on personal knowledge; and (f) identifies the approximate date(s) of website usage.

The arbitration provider or Process Arbitrator (Section 21.4) shall not accept or administer any demand that does not include a compliant declaration. Demands lacking a compliant declaration shall be stayed or dismissed without prejudice until the requirement is satisfied.

21.4 Mass Arbitration Procedures

"Mass Arbitration" means twenty-five (25) or more arbitration demands that: (i) raise substantially similar claims; and (ii) are filed by the same law firm, affiliated firms, coordinated counsel, or otherwise related claimants within a ninety (90) day period. Claims meeting these criteria shall be aggregated and treated as a Mass Arbitration regardless of whether they are denominated as individual filings.

Process Arbitrator: A single Process Arbitrator, appointed pursuant to the provider's rules, shall resolve threshold issues including: (a) Section 21.1 compliance; (b) Section 21.3 verification; (c) Section 21.10 certification disputes; and (d) sequencing and scheduling of proceedings. The Process Arbitrator shall have authority to issue procedural orders necessary to enforce this Section 21, including stays, consolidation of threshold issues, and dismissal of non-compliant demands. The Company shall bear the cost of the Process Arbitrator.

21.5 Bellwether Process and Sequential Batching

In a Mass Arbitration, ten (10) test cases ("Bellwethers") shall proceed first: five (5) selected by the claimants' counsel and five (5) selected by the Company. If the parties cannot agree on the selection, the Process Arbitrator shall randomly select the Bellwether cases from the pool of filed claims.

Sequential Proceedings: Bellwether cases shall proceed sequentially unless the parties agree otherwise. All non-Bellwether claims shall be stayed, and all applicable statutes of limitations and filing deadlines shall be tolled, until the stay is lifted pursuant to this Section.

Mediation: Within thirty (30) days after all Bellwether decisions are issued, the parties shall participate in a global mediation session. Mediation shall last no more than sixty (60) days unless extended by mutual agreement.

Sequential Batching: If mediation does not resolve all remaining claims, those claims shall proceed in sequential batches of fifty (50). Only one batch may proceed at a time, and the next batch shall not commence until thirty (30) days after the prior batch concludes. Administrative fees, arbitrator fees, and all other costs shall be payable only for the claims in the batch currently scheduled for arbitration, in accordance with the applicable provider's consumer fee schedule.

21.6 Class Action and PAGA Waiver

YOU AND THE COMPANY EACH WAIVE THE RIGHT TO A JURY TRIAL AND THE RIGHT TO PARTICIPATE IN ANY CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE ACTION, INCLUDING ACTIONS BROUGHT UNDER THE CALIFORNIA PRIVATE ATTORNEYS GENERAL ACT ("PAGA").

If the PAGA waiver in this Section is found unenforceable by a court of competent jurisdiction with respect to a particular claim, that specific PAGA claim shall be severed from this agreement and litigated exclusively in state court in San Diego County, California, while all remaining claims continue in individual arbitration under this Section 21.

21.7 Time Limit for Claims

Any claim relating to the Website, the Company's services, or these Terms must be filed within one (1) year after the date the claim first arises, unless applicable law requires a longer limitations period, in which case the longer period shall apply. Claims not filed within the applicable period are permanently barred.

21.8 Arbitration Opt-Out

You may opt out of this Arbitration Agreement within thirty (30) days of first accepting these Terms by emailing legal@personalinjurycounsel.com. The opt-out email must be sent from the email address associated with your inquiry and must clearly state your full name and your intent to opt out of arbitration. The Company will confirm receipt. Opting out does not affect any other provision of these Terms.

21.9 Confidentiality

Unless otherwise required by law or court order, the parties agree that the arbitration proceeding, including all filings, discovery materials, testimony, and awards, shall remain confidential. Disclosure is permitted only to the extent necessary for legal representation, enforcement of an arbitration award, or as required by applicable law.

21.10 Coordinated Claim Filings and Representation Disclosure

Counsel representing multiple claimants in connection with claims against the Company must certify in writing that: (a) each claimant personally authorized the filing of their arbitration demand; (b) counsel has communicated directly and individually with each claimant; (c) the factual allegations in each demand were reviewed with and confirmed by each individual claimant; and (d) each claimant intends to participate in the arbitration proceedings.

Failure to provide compliant certifications shall result in the automatic suspension of the affected demands. The Process Arbitrator shall dismiss without prejudice any demand for which compliant certification is not provided within thirty (30) days of a written request by the Company.

21.11 Survival

This Section 21 shall survive the termination, expiration, or rescission of these Terms or your use of the Website and services.

22. Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions.

23. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

24. Entire Agreement

These Terms, together with our Privacy Policy and any other legal notices published on our website, constitute the entire agreement between you and Personal Injury Counsel regarding our services.

25. Waiver

Our failure to enforce any right or provision of these Terms shall not be deemed a waiver of such right or provision.

26. Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign or transfer these Terms without restriction.

27. Contact Information

28. Acknowledgment

BY USING OUR WEBSITE OR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ THESE TERMS OF SERVICE AND AGREE TO BE BOUND BY THEM.