Privacy Policy

Last Updated: February 15, 2026

Personal Injury Counsel ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Fill out contact forms or request consultations
• Send us emails
• Interact with our website

This information may include:

• Name (first and last)
• Phone number
• Email address
• Details about your accident or injury
• Case type and injury severity
• Location information
• Whether you currently have legal representation
• When the incident occurred

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages viewed and time spent on pages
• Date and time stamps
• Click patterns and navigation paths

2. How We Use Your Information

We use the information we collect for the following purposes:

• Lead distribution / routing: To share your inquiry with participating attorneys, law firms, or legal partners
• Communication: To respond to your inquiries and provide customer support
• Service Improvement: To understand how our services are used and improve our website
• Legal Compliance: To comply with applicable laws and regulations
• Marketing: To send you information about our services (with your consent)
• Security: To protect against fraudulent or illegal activity
• Administrative: To send important notices about our services

3. How We Share Your Information

We may share your personal information in the following circumstances:

With participating attorneys, law firms, or legal partners

Your information will be shared with participating legal partners who may be able to assist with your case. This is the primary purpose of our service.

With Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

• Lead generation and distribution platforms
• Marketing and advertising partners
• Web analytics services
• Customer relationship management (CRM) systems
• Email and SMS communication platforms
• Payment processors

For Legal Reasons

We may disclose your information if required by law or if we believe such action is necessary to:

• Comply with legal obligations or respond to legal requests
• Protect and defend our rights or property
• Prevent fraud or illegal activity
• Protect the safety of our users or the public

Business Transfers

In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business, your information may be transferred to the new entity.

4. Third-Party Advertising and Analytics

We work with third-party advertising and analytics partners who may collect information about your online activities over time and across different websites. These partners may use cookies, web beacons, and other tracking technologies.

Third parties we may work with include:

• Google Analytics and Google Ads
• Facebook/Meta advertising
• Retargeting platforms
• Lead distribution networks

Google Analytics

We use Google Analytics (including Google Tag Manager and related services) to understand how visitors use our website, measure traffic, and improve our services. Google Analytics collects information such as IP address, pages viewed, time on site, and referral source. For more information, see Google's Privacy Policy and How Google uses data when you use our partners' sites or apps.

Attribution and Conversion Tracking

We use third-party attribution and conversion tracking services to understand how visitors find us and complete forms. These services may set cookies and collect data such as click and visit information to measure advertising and campaign performance. This helps us comply with lead-generation standards and improve our service.

Consent Certification

On our intake and survey forms we use a third-party consent certification service to generate a certificate that captures proof of consent and form context at the time of submission. This certificate may include timestamps, IP address, and other technical data. It is used for lead verification and compliance (e.g., TCPA) and may be shared with our participating legal partners.

Bot Protection (Cloudflare Turnstile)

We use Cloudflare Turnstile on our survey and intake forms to protect against bots and automated abuse. Turnstile may collect and process data such as your IP address, browser characteristics, and interaction patterns to verify you are a real person. This data is processed by Cloudflare, Inc. in accordance with their privacy policies. For more information, see the Cloudflare Turnstile Privacy Policy and Cloudflare's General Privacy Policy.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your use of our website. You can control cookies through your browser settings, though disabling cookies may limit your ability to use certain features of our website.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Lead and consent-related records (including for verification and alignment with third-party consent certificate retention) may be retained for up to 10 years for compliance, verification, and legal defense. Other personal information may be deleted or anonymized sooner when no longer needed for those purposes.

7. Data Security

We implement reasonable technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Your Privacy Rights

General Rights

Depending on your location, you may have the following rights:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Opt-Out: Opt out of marketing communications
• Objection: Object to certain processing of your information

California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). Please see our California Privacy Notice for detailed information about your California privacy rights.

Do Not Sell My Personal Information

We may share your information with participating legal partners and marketing partners, which may constitute a "sale" under certain state laws. You have the right to opt out of such sharing. To exercise this right, please contact us using the information below or use our Do Not Sell or Share My Personal Information form.

Please note: If you submit a form requesting a free case review, you are intentionally directing us to share your information with our participating legal partners to fulfill that specific request. Under the CCPA, this intentional direction is an exception to the right to opt out of the sale of personal information for that transaction.

Other US State Privacy Rights

Depending on your state of residence (such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others with comprehensive privacy laws), you may have additional rights regarding your personal data under applicable state law, including:

• Access: The right to confirm whether we process your personal data and to obtain a copy of that data
• Correction: The right to correct inaccuracies in your personal data
• Deletion: The right to delete your personal data
• Data portability: The right to obtain a portable copy of your personal data
• Opt-out of sale/targeted advertising: The right to opt out of the sale of your personal data and of targeted advertising (where applicable)

To exercise these rights, submit a verifiable request by email to privacy@personalinjurycounsel.com or by using our Do Not Sell or Share My Personal Information form at www.personalinjurycounsel.com/do-not-sell/. We will respond within the time period required by applicable law (e.g., 45 days where required). If we deny your request, you may have the right to appeal by contacting us at privacy@personalinjurycounsel.com.

9. Do Not Track and Global Privacy Control Signals

Some browsers have a "Do Not Track" (DNT) feature that signals websites you visit that you do not want to have your online activity tracked. We do not currently respond to Do Not Track signals.

We recognize and honor Global Privacy Control (GPC) signals as a valid opt-out of the "sale" or "sharing" of personal information under applicable state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA). If your browser or device transmits a GPC signal, we will treat it as a request to opt out of the sale or sharing of personal information associated with that browser or device. To learn more about GPC, visit globalprivacycontrol.org.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information.

11. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Telephone Consumer Protection Act (TCPA) Compliance

By providing your phone number and/or email address and submitting a form on our website, you provide express written consent to receive telephone calls (including autodialed, pre-recorded, and artificial voice calls), text messages (SMS/MMS, including via autodialed or automated systems), voicemail, and emails (including automated, transactional, and service-related emails such as form completion reminders) from us and the specific participating law firms and legal marketing partners listed on our Participating Legal Partners page, and their representatives. This consent applies even if your number is listed on any Do-Not-Call registry. Message and data rates may apply. You may opt out at any time by following the unsubscribe instructions in our messages or by contacting us.

13. SMS/Text Messaging Terms

If you opt in to receive text messages from us:

• Message frequency varies based on your interaction with our services
• Message and data rates may apply depending on your carrier
• Text HELP for help or STOP to cancel at any time
• We may use autodialing technology to send messages

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

15. Contact Us

16. International Users

Our services are primarily intended for users in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our services, you consent to this transfer.

17. Your Consent

By using our website and services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.