California Privacy Notice
Effective Date: January 1, 2020 | Last Updated: February 15, 2026
Notice for California Residents: This California Privacy Notice supplements our general Privacy Policy and applies solely to California residents. It describes how Personal Injury Counsel collects, uses, discloses, and sells personal information, and explains your rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
1. Your California Privacy Rights
As a California resident, you have the following rights regarding your personal information:
Right to Know
You have the right to request that we disclose:
- The categories of personal information we have collected about you
- The categories of sources from which we collected your personal information
- Our business or commercial purpose for collecting or selling personal information
- The categories of third parties with whom we share personal information
- The specific pieces of personal information we have collected about you
Right to Delete
You have the right to request that we delete any personal information we have collected from you, subject to certain exceptions.
Right to Opt-Out of Sale
You have the right to opt out of the sale of your personal information. We may share your information with participating legal partners and marketing partners, which may constitute a "sale" under California law.
Right to Correct
You have the right to request correction of inaccurate personal information we maintain about you.
Right to Limit Use of Sensitive Personal Information
You have the right to limit our use and disclosure of sensitive personal information to certain permitted purposes. To exercise this right, use our Do Not Sell / Limit Sensitive page and select “Limit use of my sensitive personal information” in the form.
Right to Non-Discrimination
You have the right not to receive discriminatory treatment for exercising your CCPA rights. We will not:
- Deny you goods or services
- Charge different prices or rates
- Provide a different level or quality of service
- Suggest you will receive different prices or quality of services
2. Categories of Personal Information We Collect
In the past 12 months, we have collected the following categories of personal information from California residents:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Name, email address, phone number, IP address, online identifiers | YES |
| B. California Customer Records | Name, address, phone number, email | YES |
| C. Protected Classification Characteristics | Age (if provided) | YES |
| D. Commercial Information | Records of services sought or obtained | YES |
| E. Biometric Information | N/A | NO |
| F. Internet or Network Activity | Browsing history, search history, interaction with our website | YES |
| G. Geolocation Data | Physical location (city/state level from IP address) | YES |
| H. Sensory Information | Call recordings (if you call us) | YES |
| I. Professional or Employment Information | N/A | NO |
| J. Education Information | N/A | NO |
| K. Inferences | Profiles reflecting preferences, characteristics, behavior | YES |
| L. Sensitive Personal Information | Accident/injury details, health information related to your case | YES |
3. Sources of Personal Information
We collect personal information from the following sources:
- Directly from you: When you fill out forms, call us, or email us
- Automatically: When you interact with our website (cookies, analytics)
- Third parties: Marketing partners, data brokers, advertising networks
4. Business or Commercial Purpose for Collecting Information
We collect and use personal information for the following business and commercial purposes:
- Lead distribution / routing: Sharing your inquiry with participating attorneys, law firms, or legal partners
- Communication: Responding to inquiries and providing customer support
- Marketing: Advertising our services and remarketing to users
- Analytics: Understanding how our website is used and improving our services
- Security: Detecting and preventing fraud and security threats
- Legal Compliance: Complying with applicable laws and regulations
- Quality Assurance: Recording calls for training and quality purposes
5. Categories of Third Parties We Share Information With
We share personal information with the following categories of third parties:
- Participating attorneys, law firms, or legal partners
- Lead Distribution Platforms: Services that help route or distribute your inquiry to participating attorneys, law firms, or legal partners
- Marketing Partners: Advertising networks and marketing service providers
- Analytics and Tracking Providers: Website analytics, tag management, advertising pixel, attribution, and conversion tracking services
- Lead Verification: Third-party consent certification services for consent and form-context certificates on our intake forms
- CRM and Communication Tools: Email and SMS platforms
- Technology Service Providers: Web hosting, cloud storage, and IT services
- Legal and Professional Advisors: Lawyers, accountants, consultants
- Government Entities: When required by law
6. Sale and Sharing of Personal Information
Information We "Sell" or "Share"
Under California law, "sale" means disclosing personal information for monetary or other valuable consideration. "Sharing" means disclosing personal information for cross-context behavioral advertising.
We may "sell" or "share" the following categories of personal information:
- Identifiers (name, email, phone number)
- Internet or network activity information
- Geolocation data
- Inferences about preferences and characteristics
- Commercial information (case type, injury severity)
- Sensitive personal information (accident/injury details, shared with legal partners only)
Categories of Third Parties to Whom We Sell/Share
- Attorney networks and law firms
- Lead generation and distribution platforms
- Advertising networks and marketing partners
- Social media platforms (for advertising purposes)
Sensitive Personal Information
As a lead generation service, transferring your inquiry (including sensitive personal information such as accident and injury details) to participating legal partners constitutes a "sale" or "sharing" under the CCPA. We only sell or share this sensitive information with participating legal partners for the express purpose of fulfilling your request for a case review. We do not sell sensitive personal information to data brokers or for unrelated marketing purposes. We do not use or disclose sensitive personal information for purposes other than those permitted by CCPA.
7. Retention of Personal Information
We retain personal information for as long as necessary to fulfill the purposes outlined in this notice, typically:
- Lead and consent records: Up to 10 years for compliance, verification (including alignment with third-party consent certificate retention), and legal defense
- Opt-Out Requests: Indefinitely to honor your preferences
- Legal Compliance: As required by applicable laws
8. How to Exercise Your California Privacy Rights
Submitting a Request
To exercise your rights under CCPA, you may submit a request by:
- Email: privacy@personalinjurycounsel.com
- Online form: Submit a privacy request
Verification Process
To protect your privacy, we must verify your identity before fulfilling your request. We may ask you to:
- Provide personal information that matches what we have on file
- Confirm details about your interactions with our services
- Provide government-issued identification (for certain requests)
We will respond to verifiable requests within 45 days, though we may extend this period by an additional 45 days if necessary.
Authorized Agents
You may designate an authorized agent to submit requests on your behalf. The agent must provide:
- Written authorization signed by you
- Proof of their identity
We may still require you to verify your identity or confirm you gave the agent permission.
Opt-Out of Sale/Sharing
To opt out of the sale or sharing of your personal information:
- Visit our Do Not Sell or Share My Personal Information page
- Email us at privacy@personalinjurycounsel.com
9. Minors Under Age 16
We do not knowingly sell or share personal information of consumers under 16 years of age without affirmative authorization.
10. Financial Incentives
We do not offer financial incentives or price differences in exchange for the retention, sale, or deletion of your personal information.
11. Automated Decision-Making Technology
We do not use automated decision-making technology (ADMT) to make significant decisions about you as defined under the California Consumer Privacy Act. Our lead distribution process shares your inquiry with participating legal partners but does not use ADMT to make decisions regarding employment, housing, education, financial or lending services, or healthcare.
12. Do Not Track and Global Privacy Control Signals
California law requires us to disclose how we respond to "Do Not Track" (DNT) signals. Currently, we do not respond to Do Not Track signals from browsers.
We recognize and honor Global Privacy Control (GPC) signals as a valid opt-out of the "sale" or "sharing" of personal information under the CCPA/CPRA. If your browser or device transmits a GPC signal, we will treat it as a request to opt out of the sale or sharing of personal information associated with that browser or device. To learn more about GPC, visit globalprivacycontrol.org.
13. Shine the Light Law
Under California Civil Code Section 1798.83 (the "Shine the Light" law), California residents who provide personal information may request information about our disclosure of personal information to third parties for direct marketing purposes.
To make such a request, please contact us at privacy@personalinjurycounsel.com.
14. California Online Privacy Protection Act (CalOPPA)
Per CalOPPA, we agree to the following:
- Users can visit our site anonymously
- Our Privacy Policy link is visible on our homepage
- Privacy Policy changes are noted with the "Last Updated" date
- Users can change their personal information by contacting us
15. Changes to This California Privacy Notice
We may update this California Privacy Notice from time to time. Changes will be posted on this page with an updated date. We encourage you to review this notice periodically.
16. Contact Information for Privacy Inquiries
For questions about your California privacy rights or to submit a request, contact us:
Personal Injury Counsel
Privacy Department
Address: Friedrich Reinhold Kreutzwaldi 3, Suite 51, 10120 Tallinn, Estonia
Email: privacy@personalinjurycounsel.com
Website: www.personalinjurycounsel.com
17. Additional California Consumer Privacy Act Information
Collection and Use in the Last 12 Months
The table below summarizes our collection and use practices over the past 12 months:
| Category | Business Purpose | Disclosed to Third Parties | Sold/Shared |
|---|---|---|---|
| Identifiers | Lead distribution/routing, communication, marketing | YES | YES |
| California Customer Records | Lead distribution/routing, communication | YES | YES |
| Commercial Information | Lead distribution/routing, analytics | YES | YES |
| Internet/Network Activity | Analytics, marketing, security | YES | YES |
| Geolocation Data | Lead distribution/routing (by location) | YES | YES |
| Sensory Information | Quality assurance, training | NO | NO |
| Inferences | Marketing, personalization | YES | YES |
| Sensitive Personal Information | Lead distribution/routing | YES | YES |
18. Your Choices
In addition to the rights listed above, you can:
- Opt out of marketing emails: Click "unsubscribe" in any email
- Opt out of text messages: Reply "STOP" to any text message
- Manage cookies: Adjust your browser settings to refuse cookies
- Opt out of targeted advertising: Visit optout.aboutads.info or optout.networkadvertising.org
19. Accessibility
We are committed to ensuring that our privacy practices are accessible to individuals with disabilities. If you need this California Privacy Notice in an alternative format, please contact us.